When it comes to mobile units, perspective is key. Although these units may appear small on a desktop screen, they occupy around 10% of the screen of a mobile phone, making their impact much greater. An animated mobile banner will always be more effective than its static equivalent. HTML5 animated display ads can be distributed throughout the Google Display Network, including on mobile devices.
On the other hand, animated GIF ads have a much more limited display capacity within the network. Creating an animated GIF banner with minimal text and optimized for fluid rendering is essential for it to look good on both desktops and mobile devices. Animated banners have the innate ability to be unique and stand out, which means that users will interact with your banner for longer. Additionally, length is also important and can be decisive for whether or not your banners convert.
Chrome now displays animated banners in Flash with a play button, instead of allowing them to be animated by default. This means that you need to show respect to the end user by creating more than just a static banner and perhaps creating an interactive unit that can really add extra value to their experience. Banner ads have been around since the early days of the Internet, and static ads were in line with the online speeds that technology could handle. Now, the option of animated display advertising takes banners to the 21st century, as computers and Wi-Fi have more power and 5G on mobile devices.
From the tools to create and scale your mobile-first, code-free banners, to acting on knowledge and optimizing in real time, it's easy to master mobile banner ads. For example, half of the banner can be based on the colors of the brand while the other half presents an illustrative image of what is included in its offer.
