Can mobile banners be animated?

HTML5 animated display ads can be distributed throughout the Google Display Network (including mobile devices), while, for example, animated GIF ads have a much more limited display capacity within the network. Perspective is important when it comes to mobile units. Although these units appear small on the desktop screen, they occupy about 10% of the screen of a mobile phone and, therefore, their impact is much greater. An animated mobile banner will always be more effective than its static equivalent.

There are static and animated banners. Static ads have an image with advertising text, and animated ads have moving elements and animation effects. The HTML code is natively compatible with all browsers, not to mention the fact that html5 animated banners are also compatible with mobile devices. From the tools to create and scale your mobile-first, code-free banners, to acting on knowledge and optimizing in real time, it's easy to master mobile banner ads.

You need to create an animated gif banner with minimal text and optimized for fluid rendering to look good on desktops and mobile devices. Animated banners have the innate ability to be unique and stand out, which means that users will interact with your banner for longer. Apart from these two things, length is also important and can be decisive for whether or not your banners convert. Chrome now displays animated banners in Flash with a play button, instead of allowing them to be animated by default.

Banner ads have been around since the early days of the Internet, and static ads were in line with the online speeds that technology could handle. Now, the option of animated display advertising takes banners to the 21st century, as computers and Wi-Fi have more power and 5G on mobile devices. First of all, the static banner, the badly designed banner, the unresponsive banner, the banner that pops up and disrupts the viewer's mobile experience, are all dead. To put it mildly, they help internal teams save time through many hidden ad optimizations and eliminate the need for repetitive coding, allowing mobile banner ad designers to focus on creativity.

In addition, we suggest that you show respect to the end user by creating more than just a static banner and perhaps creating an interactive unit that can really add extra value to your experience. Half of the banner is based on the colors of the Blue Apron brand, while the other half presents an illustrative image of what is included in its offer.

Steve Fleshner
Steve Fleshner

Extreme beer guru. Twitter expert. Avid music geek. Freelance internet evangelist. Lifelong beer buff. Evil gamer.