Things to Avoid When Uploading Your Images Google Ads doesn't allow text (including logos with text) that covers more than 20% of the image or animated images (such as GIFs) and will not be accepted. GIF files are 8-bit, meaning they can only display 256 colors. When you create HTML5 digital ads, you have around 16.7 million colors to choose from. On the high-end (retina) screens we have today, an 8-bit GIF quickly becomes very boring.
Other than that, GIFs cannot respond to different size requirements. While HTML5 ads are designed to adapt, they are created using separate files, allowing them to enter and reduce their size. Ads must be in PNG, JPG or GIF* format. Your ad size should not exceed 150 kb.
As browsers and devices began to phase out Flash capability, it was necessary to produce a valuable format for displaying quick and simple looping animations. Many big brands and elite marketing agencies have experimented with GIF marketing in their ads and have witnessed a tremendous response. While digital billboards allow you to use images and videos for your ads, GIFs are attractive, inexpensive, eye-catching, and easier to create than a video. The graphics interchange format or GIF is probably one of the most effective tools you can use to improve the performance of your content.
More than 1 billion GIFs are shared by people of all ages on the Internet, making it one of the most shared forms of content. We've compiled all the best use cases and best practices for you to make your experiment with GIFs in ads a breeze. By the way, in Photoshop you can adjust the fade and blend, speed and smoothness and everything, so don't think that GIFs are just a joke. But is it necessary to create a video when you just need a simple animation? Small businesses and marketers can gain a lot by choosing GIFs instead of an image or video.
After analyzing audience reactions to dozens of animated content, such as GIFs and stickers, marketers have narrowed it down to a few basic motivations. If you want to stand out from the crowd and attract the attention of the busy user, custom GIFs are the best option. In a nutshell, cinemagraphs loops the gif banner in such a way that the first and last frames are synchronized, and this creates a continuous loop, which makes the animation so smooth that it looks like a video. You need to create an animated GIF banner with minimal text and optimized for fluid rendering to look good on desktops and mobile devices.
From a marketing perspective, there are advantages and disadvantages to using GIF banners in online campaigns.
