How do you make an animated gif ad?

To capture the main message of your video, you must trim it. Now that you've learned how to create a GIF, consider using your new knowledge to add animations to your website or portfolio. Browse our templates and choose a static or animated GIF banner, or design one from scratch by selecting a predefined size from our library. Who said GIFs are just for fun? They are incredibly useful for businesses and marketers.

In addition to social media, companies are incorporating GIFs into paid advertising campaigns on social media platforms, in customer support articles on their website, in landing pages and microsites, and in email marketing campaigns. Unlike static photos or videos, GIFs are quick and easy to create, and don't require additional software or add-ons. Better yet, GIFs can significantly improve the user experience on your blog or website. And unlike a video, GIFs tend to have a small file size, allowing them to load faster and with better quality.

If you're interested in incorporating GIFs into your marketing toolkit, but don't have any experience with Photoshop, I'll show you how to use five free tools to create original GIFs. GIPHY, the company with the largest library of animated GIFs in the world, now offers a GIF maker that is free and a lot of fun to use. GIF Maker lets you create animated GIFs from video files, YouTube links, existing GIFs and even still photos. What I like about GIPHY GIF maker What I don't like about GIPHY GIF maker As a free tool, it's easy to use and has the exact function I'm looking for.

GIPHY's GIF maker is definitely a tool that I highly recommend. Have you ever used a tool like ClipConverter to convert a YouTube video into an mp3 file? Imgur does almost exactly the same thing when converting videos to GIFs. Below the video preview, Video to GIF will ask you to select a start time and then specify the duration of the GIF. What I like about Imgur video to GIF What I don't like about Imgur video to GIF In general, if you want to create a super simple GIF in no time, try Imgur's Video to GIF tool.

In general, I really like Boomerang for Instagram, especially for creating and sharing original GIFs of your product or team in action. What I don't like about LiceCap* Saved GIFs are large and can take up a lot of space, so keep your GIFs short. GIFs are becoming increasingly popular on Facebook, probably because they are easier to create and share on Facebook than videos. Fortunately, Twitter makes it very easy to attach GIFs to your tweets.

Here are two very simple ways to add GIFs to your tweets. Your marketing success ultimately comes down to your goals, your risk tolerance and the use of a sound strategy, regardless of whether it's based on volume or efficiency. The key is to clearly outline your strategies and expectations and optimize your resources, time and capital to have the best chance of success. Remember that you and your growth partner need to be in tune or you could have very unpleasant conversations when it's time to report progress.

Before the sequence opens, Photoshop asks me for the frame rate (by default, 30 fps). I just changed this to 24 to match my After Effects composition settings. I choose GIF as the output type of the file and 256 colors. I also set the Looping option to “Once” instead of “Forever”.

If you're starting with a series of photos, start in Step 1A. If you're converting a video into a GIF with Photoshop, start at step 1B. You will get to this menu below. It seems a little overwhelming, but don't worry.

In the “Preset” menu, select GIF 128 Dithered. If you haven't set up the still images in advance or need to adjust parts of the animation you created in step 4, you can create the animation manually frame-by-frame (which is how I did my animation). Learning the software is simple, but animation itself is a complicated art form that requires practice and experience. Unlike other GIF creation apps, Boomerang for Instagram is a mobile application that takes a burst of photos and joins them into a GIF that plays back and forth without needing to edit.

Keep in mind that while you can create free GIFs on this platform, you'll have to become a paid subscriber to access some features. Shorten the creative process and instantly create multiple sizes of an advertising GIF with the banner generator. To do this, I duplicated the frame, moved the sunglasses a few pixels down (how many pixels was it a matter of trial and error later), and repeated this process until I had about fifteen frames and the sunglasses were where I wanted it, resulting in a smooth slide down animation. So, for example, if I wanted to add an animation to our logo, team image, or free demo call to action, I can easily select those layers in After Effects.

To make sure everything worked out, you can preview the finished GIF file by dragging it into the URL box of your browser. Applications such as GIPHY Capture, ScreentoGIF, LiceCap and GifCam allow you to create GIFs from your on-screen activity. Originally, my animation lasted 10 seconds, with the emojis traveling around the frame and disappearing on the other side. .


Steve Fleshner
Steve Fleshner

Extreme beer guru. Twitter expert. Avid music geek. Freelance internet evangelist. Lifelong beer buff. Evil gamer.