Browse our templates and choose a static or animated GIF banner, or design one from scratch by selecting a predefined size from our library. Without further ado, here's how to create an animated GIF in Photoshop. Many different file formats are supported, the built-in library of templates and objects is extensive and varied, and it is easy to work with more complex animation pieces thanks to the easy-to-use interface and a unique-looking animation interface. It allows greater versatility in some cases, but the general list of instructions for animation as simple as the previous one would remain practically the same.
And this software is not the only option, there are not many alternatives when it comes to animating something, especially if you don't need complex animated sequences. It is a website that hosts multiple different functions, such as cropping, rotating, resizing, etc., and its ability to work with GIFs is severely limited. In addition to being a versatile image editing platform in general, Creatopy offers the possibility to work with a timeline of your animation in a pattern similar to that of Photoshop (although with its own design for the animation panel), and there are also several different presets that can be applied to all your banner elements at once (completely replacing the previous settings). This is because a normal user sees hundreds of ads daily and you will have to attract that user's attention in a few seconds, that is, how long it would take for an average person to look at your animated banner.
The choice between static and animated banners is not entirely black and white, as is the choice between GIF and HTML5.A GIF, or “Graphics Interchange Format”, is a compressed image file format that allows animation. Speaking of less complex animated sequences, there are many different online banner editors that have the ability to create animations for your banners. On the other hand, the simplicity of this format makes it a more attractive option when you start thinking about how to create animated banners. This platform offers the widest range of features available from all of the above examples, allowing users to create complex animations using the easy-to-use timeline and many different additional objects, shapes and settings.
While animated banners are a little more complicated than normal ones, their effectiveness is also impressive, capturing the attention of viewers in a matter of seconds. There are many ways to create a GIF, but Photoshop is quick and easy, with built-in tools for manipulating and animating images. Create GIF banners and save time with the Smart Resizer to get multiple size variants of your original design compatible with Google Ads requirements. Although the HTML5 banner loads like your regular ad, it consists of images and lines of code that specify its parameters, such as time, animations, transitions, etc.