Creating GIF Banners for High Conversion

Creating GIF banners for high conversion doesn't have to be complicated. With the right tools and techniques, you can easily create simple, fast and easy GIF banners that will help you reach your goals. In the online ad maker with 7,000 templates, you'll find the perfect banner for your needs. Browse through the templates and choose a static or animated GIF banner, or design one from scratch by selecting a predefined size from our library.

The GIF will have the same options as a static image would have. For example, if banner images on your site support overlay text, the text can be displayed on a GIF banner. Big GIFs can slow down your site, so it's important to make sure they are formatted to the size you want them to be displayed on your site. Follow our imaging best practices to make sure your GIFs meet our file size guidelines.

Even if the GIF is below our file size limit, the number of individual frames may prevent it from loading. You can try to compress the file using third-party imaging tools, but this is beyond the scope of Squarespace support. If the quality is poor after compressing your GIF, convert it to a video and add it to your site. If your GIF looks distorted, especially in areas with color gradients or shadows, it's probably due to compression.

The GIF can only contain 256 colors per frame, so image editing tools use a process called dithering to reduce the number of colors when creating a GIF. Adjusting the quality of an image is beyond the scope of Squarespace support. Try adjusting the compression or dithering settings of the image editing tool, using a higher quality font for the GIF, or review the help documentation for the tool you're using. GIF Banner Designer is a solution that has as its main function the creation of banners, especially for people who consider that Photoshop is too complicated and overwhelming. The choice between static and animated banners is not entirely black and white, as is the choice between GIF and HTML5. However, it's not really that complicated unless you get into the field of complex animations that are more than a few frames in a GIF banner. When it comes to animated ads, there is another choice between two different types: HTML5 and GIF.

Gifs can be a great way to attract attention or add dynamic movement, but their movement can also be distracting. Imgflip is another example of a basic GIF editing tool, although this one is a little more versatile than Ezgif, allowing better customization of the delay, adding text and a somewhat more user-friendly interface. It is a website that hosts multiple different functions such as cropping, rotating, resizing etc., but its ability to work with GIFs is severely limited. Create GIF banners and save time with the Smart Resizer to get multiple size variants of your original design compatible with Google Ads requirements. Another interesting insight into online GIF banner design is OnlyMega which focuses more on animation and less on image editing as a whole. Download your animated ads as high-quality GIFs and use them on popular ad networks and social media channels.

Shorten the creative process and instantly create multiple sizes of an advertising GIF with the banner generator.

Steve Fleshner
Steve Fleshner

Extreme beer guru. Twitter expert. Avid music geek. Freelance internet evangelist. Lifelong beer buff. Evil gamer.