Can I Use GIFs in Display Ads?

When it comes to creating display ads, GIFs are a popular choice due to their ability to capture content in small animations and their relatively small size. However, there are some important considerations to keep in mind when using GIFs for your ads. Specifications for uploaded display ads typically include GIF, JPG, and PNG formats with a maximum size of 150 KB. When creating HTML5 digital ads, you have access to around 16.7 million colors, which is much more than the 8-bit GIFs can offer.

Additionally, HTML5 ads are designed to adapt to different sizes, while GIFs cannot respond to size requirements. When it comes to banner copy, it's important to keep the word limit lower than 10 due to the smaller space available. However, you can experiment with modern typography that catches the eye of the viewer. Animated GIF banner ads can bring boring typography to life with visual effects.

Ads must be in PNG, JPG or GIF* format and should not exceed 150 kb in size. GIFs are perfect for capturing your content in small animations and using them to improve the reach of your ads. Pre-made GIFs aren't the ideal choice for establishing credibility and optimizing your brand's market value. They request a reaction from your customers: a laugh, intrigue or amazement, which motivates them to share it with their colleagues. Banner ads come in all sizes, as there is no one-size-fits-all formula for all animated GIF ads. GIFs are now universally accepted by all ad networks (as long as they don't exceed the maximum size of 150 kb).

In addition, you can save time and energy by having professional GIF banners designed so that you can edit them on behalf of your company and use them for your own marketing campaign. More than 1 billion GIFs are shared by people of all ages on the Internet, making it one of the most shared forms of content. But what is so special about GIFs? Is it just another Internet fad or does the argument in favor of GIFs and animated content in marketing have merit? GIFs have the ability to prompt the consumer to make a buying decision by incorporating small directional and trigger signals to the CTA and impacting their actions. No matter how important the text or image is, incorporate a brand souvenir element into your animated banners in GIF format. For example, I'll tell you what steps you need to follow to create animated gif banners for your digital strategy, but you can customize these steps and use them with your own style. While digital billboards allow you to use images and videos for your ads, GIFs are attractive, inexpensive, eye-catching, and easier to create than a video. In conclusion, when using GIFs for display ads it's important to keep in mind that they should be no larger than 150 kb and should be used sparingly as part of an overall marketing strategy.

Pre-made GIFs can be used as part of an effective marketing campaign but should be used alongside other elements such as text and images. Additionally, incorporating brand souvenir elements into your animated banners can help capture attention and prompt customers to make a buying decision.

Steve Fleshner
Steve Fleshner

Extreme beer guru. Twitter expert. Avid music geek. Freelance internet evangelist. Lifelong beer buff. Evil gamer.